LAB Pro julkaisee ammattiyhteisölle suunnattuja artikkeleita, jotka voivat olla mm. katsauksia oman alan opetuksen kehitykseen, hankkeiden kuulumisia tai perusteltuja kannanottoja ajankohtaiseen keskusteluun.
ISSN: 2670-2045
LAB Pro
Inside China’s Community Marketing: the 4Cs Method
The idea and tactics of the community marketing is interesting, especially in the context of China’s digital media market. Although the digital landscape with the forward internet development is vastly different from its counterpart in the West, the elements of a successful strategy are the same worldwide and lessons can be learned from China.
