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Communicative Case-Based Assignments in Higher Education: Pedagogical Challenges in the Age of Flexibility and GenAI

Case-based teaching is widely used in higher education to connect theoretical knowledge with realistic professional situations. In professional communication courses, case-based assignments are expected to support the development of communication skills that students will need in their future working life. This article examines the implementation of communicative case-based assignments on the course English for professional development and discusses pedagogical challenges encountered in their implementation.