LAB Pro publishes articles directed at the professional audience. The articles are based on the author’s expertise and work conducted at LAB UAS and can include project updates, views on recent developments in teaching or discussion on current topics.
ISSN: 2670-2045
Digitalization has never been more widely accessible, yet for many SMEs, it has never been more confusing which tools to use and how to use them efficiently. New platforms, AI tools, and software solutions are constantly marketed as essential for competitiveness, promising efficiency, financial advantages, and growth. However, the unfortunate reality is that many SMEs invest in digital tools without ever achieving meaningful results. The issue is rarely the availability of technology. More often, it is the absence of a clear understanding of what problem should be solved in the first place and how digitalization contributes to solving that problem, and therefore, contribute actual business value for SMEs.
