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ISSN: 2670-2045
LAB Pro
Swiveling information into customer satisfaction: learnings from a case study in industrial B2B company
In today’s B2B environment, companies operate in a landscape where customer experience and data availability are critical success factors. Despite abundant data and advanced tools, many organizations struggle to transform information into meaningful customer value. This article explores how information can be swiveled into customer satisfaction through strategic communication in an industrial B2B context.
