LAB Pro julkaisee ammattiyhteisölle suunnattuja artikkeleita, jotka voivat olla mm. katsauksia oman alan opetuksen kehitykseen, hankkeiden kuulumisia tai perusteltuja kannanottoja ajankohtaiseen keskusteluun.
ISSN: 2670-2045
LAB Pro
Rise of Nordic Beauty: A Strategic Outlook on Its Future in the German Market
Nordic beauty, known for sustainability and minimalism, faces low brand awareness in the German market. However, the growing demand for ethical, natural products by consumers presents an opportunity. Success requires strategic positioning, digital innovation, and transparent communication to build trust and expand beyond niche status.
