LAB Pro julkaisee ammattiyhteisölle suunnattuja artikkeleita, jotka voivat olla mm. katsauksia oman alan opetuksen kehitykseen, hankkeiden kuulumisia tai perusteltuja kannanottoja ajankohtaiseen keskusteluun.
ISSN: 2670-2045
LAB Pro
From interviews to insight: combining thematic and content analysis in an anonymized CRM case study
Bringing multiple analysis methods to one’s research enables researchers to ob-tain clear, theoretical and actionable results even when the research subject is kept anonymized. For a case study, a successful synthesis follows a process from scenario-based interviews through thematic and content analysis to themed and comprehensive results. Customer Relationship Management (CRM) implementation in service organisations tend to benefit from such experiences.
