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How futures thinking and analyzing megatrends can help with developing nature trails?

World is changing faster than ever. Global threads, COVID-19 pandemic, complex operating environments and the amount of information produced every day create multilayered processes and services. Our needs and behavior change as new technology, phenomena and trends emerge. This article discusses how we should relate to the future of travel and how futures thinking and analyzing megatrends can help in creating safer, sustainable and customer friendly nature travel experiences. Theme of future travel has been studied as a part of a project Kurenniemi – cultural value of Russia and Finland through M. Agricola trail.