LAB Pro publishes articles directed at the professional audience. The articles are based on the author’s expertise and work conducted at LAB UAS and can include project updates, views on recent developments in teaching or discussion on current topics.
ISSN: 2670-2045
Bearing a natural characteristic of spreading information among a community, the off-line word-of-mouth marketing significantly influences a business in vital facets such as branding, sales, and customer relationships. Gaining in-depth insights into the topic of off-line word-of-mouth marketing is crucial for a business to thrive. This article presents the off-line word-of-mouth marketing’s several key issues and promotes its special formula in practice which has been unknown before, named The Appretell.
