LAB Pro publishes articles directed at the professional audience. The articles are based on the author’s expertise and work conducted at LAB UAS and can include project updates, views on recent developments in teaching or discussion on current topics.
ISSN: 2670-2045
Many fashion brands are trying to be more responsible to meet the customers’ increasing demands for sustainable products. This article aims to give an understanding of what marketing of sustainable clothing means and sustainable clothing customers decision-making process. The article takes company Népra as an example and presents several development ideas for their marketing improvement.
