LAB Pro

Storification enhances experience and vitality in nature travel

In a world where all information is just one click away, the only thing becoming scarce is our attention to our surroundings. The only way to grab the attention is by making the experience matter. Things that matter are personal. Stories are personal. With storification a destination or service can be made more attractive and memorable to visitors. If done well, storification can even help grow the vitality of the area.