LAB Pro publishes articles directed at the professional audience. The articles are based on the author’s expertise and work conducted at LAB UAS and can include project updates, views on recent developments in teaching or discussion on current topics.
ISSN: 2670-2045
It is often challenging to succeed in business if you are entirely acting alone, without any partners or dynamic team. Successful collaboration with rapport forms a relationship where all parties feel empowered, engaged, and receive benefits. Furthermore, partnerships can support business growth in many ways. We have seen customer expectations changing rapidly in recent years, but how could SMEs respond to these changes and adapt their strategy? Perhaps by focusing on its current customers and designing a loyalty management strategy. Moreover, they might need other stakeholders to co-create when implementing that strategy.
