Project Horzim was a two-year (2019-2021) joint commercialization research project with LUT University and LAB University of Applied Sciences. The project was funded by Business Finland ‘Research to Business’ funding instrument. The project investigated novel commercial applications for a fully programmable horse-riding simulator and resulted in technical Proof of Concept & suitable business model ideas for commercialisation. Commercialisation research was the main responsibility area of the LAB. Project main result is in a validated motion platform capable of mimicking individual motions of any real horse.